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The 'Wizard of MOZ' offers advice on how to navigate the startup world

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SEATTLE, Wash. -- Traditional Silicon Valley "wisdom” leads far too many startups astray. That's according to Rand Fishkin. He is the co-founder and former CEO of the company "MOZ." His new book is called "Lost and Founder: A Painfully Honest Field Guide to the Startup World." He spoke with Gregg Hersholt on Thursday's edition of the KOMO Morning News. (Click the picture above to hear the audio).

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